Baby Wisp® is a Canadian brand that understands the struggle of keeping hair accessories in place for babies with wispy fine hair. It all started in 2008 when Beena Masellis, a new mom herself, handcrafted bows for her own daughter. The positive feedback and requests from others inspired her to turn it into a business.
What began as a local venture in Edmonton, Alberta, quickly grew as Baby Wisp® gained popularity among parents and local baby boutiques. With a commitment to quality and style, Baby Wisp® expanded its reach across Canada, becoming a trusted name in baby hair accessories. Today, the brand can be found in over 300 baby shops, gift shops, and national retailers throughout the country.